As if that wasn’t enough to contend with, Instagram is also rumored to be experimenting with changing the dimensions of still image posts to fill the screen in a similar way to reels.
This would be a drastic change for content creators and business owners within the app.
Growing Your Business Organically
The changes made to the Instagram algorithm over the last couple of years have made it harder for businesses to grow organically.
Consistently posting original content can seem like a big ask.
Taking the time to create a variety of content that covers Belgium Phone Number all angles of your business has never been more important. Consumers want to see the real business – from products in the making to reels explaining how to use it; Instagram should provide a 360 view of your business, not just the storefront.
Shifting Your Strategy
The Instagram algorithm update is making it more difficult for businesses to reach their followers. But with some careful marketing, your brand can still expand its audience and increase engagement with the platform’s newest features.
To do this, you’ll first have to focus on creating high-quality content. You can do this by using Reels and Stories to experiment with a variety of original content. Reels are an important factor in getting someone’s attention in their feed; they’re essentially another form of advertising that allows you to feature a series of products.
IGTV has also opened up new opportunities for brands looking at video content creation: if you have the resources available or know someone who does (such as an influencer), consider featuring their videos on your own channel or even collaborating together.
These changes may seem daunting but if you keep posting quality content and engaging with your audience, you should see success on the platform.
However, it can be quite frustrating to navigate a new platform and figure out how to optimize your usage. In this blog, the TikTok marketing team at Bold x Collective will walk you through the top 10 tips to make your TikTok ads perform better based on its algorithm.