Optimize your lead capture forms to increase conversion rates
You can’t just focus on the headline. Every element of your lead capture form, including the form fields themselves, needs to lead to conversions.
For example, we can try some interesting the video location must be in the school environment things with the email address form field:
Maybe it will increase conversions, maybe not. But we want to know!
Use compelling and relevant images or videos on your lead capture forms
Images have a huge impact on conversion rates. Images can attract the eye, engage more senses, and even evoke emotions.
Let’s say we own an office supply store. We want people what is the purpose of creating an online course? to sign up for our email list so we can sell everything from folders to pens .
To incentivize sign-ups (which we’ll get to later), we might offer a free eBook or guide. Our lead capture form might look something like this:
We added an image to support the title. Our target audience phone number taiwan needed to be organized, so we chose a photo of a frazzled professional.
It helps connect the user to the product. A consumer who is stuck on their to-do list might look at that picture and think, “Hey, that’s what I do 10 hours a day.”
Then they’ll sign up to get our free organizing guide.
Add past customer reviews and testimonials to increase social proof
Social proof can also help increase conversion rates on your lead acquisition pages.
For example, at Neil Patel Digital we use a lot of testimonials to demonstrate our expertise. Quotes from big companies help convince people that we actually know what we’re talking about.
What we do.
You don’t need a testimonial from Intuit to increase conversions, though. Ask your current customers to provide an honest review of your product or service. Then, place the quote on your lead capture page.
If you’re working with a well-known business or company, you can also use a logo to provide social proof. Neil Patel Digital does this as well. For smaller businesses, a practical approach might be to use an online logo maker .
See the logos at the bottom of the screenshot? They’re a subtle reminder to users who might be on edge. They’ll probably click on the “Work with us” CTA because of those logos.
Use trust badges on your lead capture pages to make them look more trustworthy
A trust badge is a logo or symbol that tells your potential customers that you have taken some steps to ensure safety, security, or quality. For example, if you run an e-commerce store, you could place a badge indicating that you have an SSL certificate on your lead capture pages.