The price of WhatsApp credits is independent of your monthly Brevo subscription. This feature is available on all Marketing Platform plans, including the free one.
Starting November 1, 2024, all service conversations are free . Previously, there was a limit of 1,000 free conversations, which Meta has removed.
This applies when a user proactively initiates a conversation or responds to a (paid) message template sent by the company within 24 hours. In these cases, a conversation session is opened free of charge for up to 72 hours.
To start a conversation outside of this context, the company must use a Meta-approved message template, which incurs a fee.
How to create engaging conversational flows with the WhatsApp Business API
The WhatsApp Business API allows you to design interactive conversational experiences by leveraging data from your CRM platform to personalize customer communications. This way, you can automate interactions and improve the efficiency of your campaigns.
Here are some examples of using the API to optimize customer communication:
Streamline transactional messages such as password resets and two-step verification.
Promote product catalogs through targeted messaging and dynamic product listings.
Automate interactive conversational flows to guide the shopping experience and improve customer service, as Iberia’s chatbot does in this example:
Automate more elaborate Price of service conversations out-of-office messages
outside of business hours , ensuring email data continuous availability.
- Create welcome flows to improve the first interaction with new customers.
- Send appointment reminders or new orders, reducing no-shows and dropouts. Neocita example:
Image: Neocita
- Share real-time shipping and delivery updates . Example from PcComponentes:
- Offer new products to loyal customers country list through personalized messages.
- Include interactive calls to action to facilitate conversions within WhatsApp.
- Use varied multimedia content and rich media (images, videos, and files) to enhance the user experience.
- Request feedback from customers and measure the impact of the messages sent. Example from PcComponentes:
By implementing these strategies, companies can optimize their communications and offer more engaging and effective experiences to their customers.
How Price of service conversations much does it cost to use the WhatsApp Business API?
Starting April 1, 2025, Meta will be what is your favorite word to use on your lead captur implementing message-based pricing , meaning you’ll be charged for each message template sent (marketing, utility, or authentication), rather than the current conversation-based pricing.
Message pricing is calculated by the provider you use to integrate the WhatsApp Business API and depends on the destination country and message type. For example, you can calculate the price of WhatsApp messages with Brevo here.