When we talk about the options for selling your product – if it is a physical product, through websites like Mercado Livre and if it is a digital product, through Hotmart and Eduzz – the only problem is that they all have a standard layout.
This means that if you want to add colors and give it a job function email list personal touch , you can’t. On Hotmart and Eduzz you can add your logo, etc., however, the customization options are limited.
Visual identity is an important item, as it is through it that you create a link between you/your brand and the consumer public.
The same goes for the fonts you choose
which is called typography . It may seem simple, but it is a very complex process that requires study.
Did you know that there are people who dedicate their lives and careers to typography? After all, it is through texts that you communicate with the reader, in addition to videos and images, however, text is still the main resource.
And yes, you should identify your audience before choosing you can use their pre-made templates a font, as their age and interests will influence the choice of font for your website.
To do this, try to do some research and observe what the fonts look like on websites that sell the same product as you. Are they more rounded or thinner?
2. Graphic Design
The tip is that you research, take a look at websites that zn business directory you like and that you like visually, and also observe those that you don’t like, whether because of the colors being heavy, too much use of bold, etc.
Try to observe to find out what you like and what you don’t like about the sites you visit.
3. Test
Try to test everything, color combinations, product positioning, etc.
Take advantage and show it to a friend, ask them what they think.
4. Unique personality
Here you will think about more than just your website, in this case, your brand, and to think about the brand’s personality, which will influence your website, pay attention to these topics:
Vision, mission and essence:
Vision: Where do you want to go with your brand? (try to translate this on your website)
Mission: What are your audience’s needs and how do you meet them?
Essence: What emotions are associated with your brand? What style do you want to convey? Think of it as a person, what would it be like? minimalist, traditional, extroverted, etc.?
Once you’ve created a map of your business, think about the colors and fonts that match this “personality.”
We’ll talk more about colors later.
Another interesting point about your brand’s personality is creating a logo , it should convey feelings, tell a story.
5. Voice Tom
Tone of voice is the way you communicate with your audience , so you must know what your mission, values, essence, objectives, etc. are.
Tone of voice is important, as it generates identification , so your website must communicate correctly to your audience.
Let’s think about an example, let’s suppose you have a website where your audience is over 50 years old, the language will be different if you sell products to 18 year olds, do you agree?