Adjust the channel

Suppose you are a company that focuses on sustainability, for example you could write an article about how you can go on holiday sustainably. Think about this carefully, you might come up with something really fun and creative! 3. Adjust the channel Your customer journey probably already describes very clearly which channels your B2B target group uses to view new content. Normally you might use channels like LinkedIn or a newsletter to share your content. But you should also change this in the summer period.

Adjust your content for the holidays

If your target audience is on vacation, they may choose not to read their mail or scroll through LinkedIn. But maybe they are on other platforms such as YouTube, Instagram or Facebook. That’s why it’s also important not to ignore other channels for the rest of the year and Qatar Phone Number still use them, even if they don’t normally have your focus. Outside the summer period, this does not have to be as intensive as your usual channels, but in the summer you can use them more intensively than before and move your content there.

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Know the behavior

Therefore, make sure that your B2B target group is already following your company on these channels before the summer period arrives. For example, refer from one channel to another the rest of the year. This way you have a better chance of attracting attention during the holiday period. If you can’t reach your target audience through the right channels, that’s a missed opportunity. Woman in hammock on beach looking at smartphone 4. Create content for mobile Sanoma conducted a study into media use during the summer holidays in 2019 .

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