Did you know that vertical sourcing platforms generate an average of 38% higher sales than general sourcing platforms? A recent study by Digital Commerce 360 ​​shows this. If you are a B2B manufacturer or distributor looking followers can be tricky but to sell your products online to niche target customers, vertical sourcing platforms (or specialty sourcing platforms) can be a great channel for acquiring qualified leads. This method of acquiring leads is increasingly popular in the competitive B2B e-commerce space . By leveraging these sales platforms, manufacturers and distributors can leverage the sourcing platform’s industry expertise and audience concentration to maximize sales and growth opportunities. 

How can a professional sourcing platform how to organically integrate a chatbot into cjm be your ally in acquiring qualified sales contacts in your niche industry?

Finally find B2B buyers in your niche industry

summary

• I. Authority of a professional procurement platform for niche industries 
• II. Align with your target audience 
• III. Higher credibility granted by the procurement platform
• IV. Get a lot of development opportunities 

I. Authority of a professional procurement platform for niche industries

In a saturated online environment, it is phone number taiwan becoming increasingly difficult for B2B companies to stand out and reach their target audience. This is where specialty sourcing platforms come in. Unlike general sourcing platforms that aggregate products from a wide range of industries, these vertical platforms focus on a specific niche sourcing platform or industry, providing an environment that is more conducive to generating qualified leads ( leads are business contacts who are interested in a company’s products) . Specialty sourcing platforms are designed to meet the specific needs of buyers in a specific industry for products. By positioning themselves on these sourcing platforms, manufacturers and distributors can directly reach potential customers who are already interested in their products. Buyers who frequent these sourcing platforms have strong purchasing intent and are usually looking for very specific products. 

According to a recent study by XYZ Research , sales through vertical sourcing platforms have increased by 25% in the past year , proving the value of vertical sourcing platforms in developing multiple business opportunities. 

II. Align with your target audience

Vertical sourcing platforms offer a unique opportunity to connect with a target audience that is ready to buy . By joining a sourcing platform relevant to your industry, you can benefit from the platform’s reputation and reach pre-qualified prospects . 

According to a recent study by ABC Procurement Platform Research , B2B sellers on professional procurement platforms have an average 30% higher lead conversion rate compared to other sales channels . This data clearly demonstrates the importance of targeting a specific, loyal audience through professional procurement platforms.