Audit your current campaigns

Contextual targeting is a method of targeting where you target the content of a web page instead of user data. Think of a sports shop that can show display ads on a well-known sports forum. Step 2. Get started with a first-party data strategy To be less dependent on third-party data. It is highly recommended to get started with a first-party data strategy. Take a good look at the current targeting campaigns (where you use data from third parties) and ask yourself how you can convert these and collect data yourself.

Step-by-step plan:

For example, think of: Email campaigns to get data from your users such as phone numbers, interests and demographics List building tactics to grow your database (such as exit intents on your website, with which you try to persuade visitors who want to leave Belgium Phone Number the website to convert) Lead generation strategies with relevant content for your target audience such as white papers and sample requests.

from third-party to first

The most important thing is to collect the data yourself, for example via forms and wizards. The better you use this, the better prepared you will be for the cookie-free world. Step 3. Explore partnerships with media publishers Because behavioral targeting is going to be very difficult, contextual targeting will grow. To make this possible, you need to use external platforms and websites that offer content that is relevant to your target audience.

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