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 Webinars as a Lead Generation Tool A webinar is an online seminar that you can use to share your expertise with

III. Develop a strategy to acquire qualified e-commerce buyers Qualifying B2B customers is the process of finding and identifying potential

market has broad prospects Did you know that vertical sourcing platforms generate an average of 38% higher sales than general

Take a medical device manufacturer, for example. By having a presence on a medical device specialty sourcing platform, such as MedicalExpo ,

Content marketing has become an important discipline for B2B companies. It is a powerful weapon for generating sales leads. To

A study conducted by HubSpot in Europe and North America provides more details. The cost per lead ranges from 10 to

3. Organize webinars Webinars play an important role in most content marketing strategies. While they elaborate on a topic, they

6. Send emails to increase conversion rates Email marketing is an important part of B2B marketing, which can improve conversion rate and

Potential customers or “sales leads” are individuals or companies that are interested in your products or services but have not

3. Optimize sales process The B2B sales process is the entire process from establishing contact, understanding customer needs to closing

The competitiveness of a company depends in part on its ability to attract qualified leads – those sales leads that