B2B target group on vacation

This showed that almost everyone uses the internet during the summer holidays, but the way in which this is done can differ. For example, it turned out that 92% of people used their smartphone on holiday for the internet. In addition, 40% also used their tablet and 21% their laptop. This means it’s smart to create content specifically for mobile during the summer months. Content for mobile is different from other types of content. The screen is smaller and the attention span may be shorter.

Summer vacation has started

This means that you will also have to adjust the content accordingly. 5. Make use of PR The same survey also found that 53% of people like to keep up to date with world news during the summer holidays. This is mainly done via websites (61%) and social media (41%). In a previous article I already talked about thought leadership and PR . This would be a good time to Romania Phone Number hit the news and invest in PR. News is still consumed during the summer period. If you still want to reach your target group, PR would be a very smart move. 6. Catching up on seasonal events There are also events going on during the summer period.

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Content with their B2B

Think of the European Championship, the Olympic Games or the Tour de France. You can do something with this to attract the attention of your target group. You can create content specifically for these events. Suppose you are a marketing agency, for example you could write an article about how the European Championships are deploying their marketing this year. You could also do giveaways on social media, where your audience has to guess the outcome and win prizes.

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