But what is the impact

We need to move to where our users are active to avoid budget waste and irrelevance. Step 5. Minimize data loss In addition to targeting, attribution will also become more difficult without third-party cookies. To keep your statistical data in order, I advise you to look at alternatives for your first-party data strategy. One I want to highlight here is ‘ cookieless tracking ‘.

So we see the larger tech

With cookieless tracking solutions you can still collect data from your website (like Google Analytics does now). The difference is that the solution itself runs on the website and does not communicate Canada Phone Number with an external domain, and is therefore first-party. With this solution you can still gain insight into your statistical data in, for example, Google Analytics, or use it for remarketing purposes.

But what is the impact of these changes

One of these solutions is Tracedock, and I can definitely recommend that you look into it. My most important tip here is to compare the data between Google Analytics and your own source (such as e-commerce data from the CMS). The bigger the difference, the more important this solution will be for your organization. The dot on the horizon In summary, it can be said that a lot is going to change in the field of targeting and attribution, and that we as marketers have to take steps to preserve our data.

Leave a comment

Your email address will not be published.