Analyze Before Execute Using the newsjaking technique correctly can give you enormous notoriety and reach on social networks. But before performing this technique there must always be a previous monitoring work. You also have to be clear about what lines you should not cross in newsjacking. Have as a premise […]
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So that? to develop the right kinds of processes, products and messages to meet your growing expectations. So, here are some of the best examples of sustainable marketing. The ones who are meeting this evolving consumer trend and reaping the rewards. The best examples of sustainable marketing in 2019 The […]
Showcasing collaborations with renowne brands such as Procter & Gamble. The brand describes P&G’s recognizable Orange Tide laundry detergent bottle as an “American icon.” Thus, he began working with the company to create a more sustainable packaging solution. That is why one of the best examples of sustainable marketing of […]
Why it works When it comes to brands, consumers place a high value on authenticity. 60% of consumers consider authenticity to be the most attractive quality of their favorite brands. Combine this with the 61% of consumers who say they are likely to switch to a brand that is more […]
L’Oreal best examples of sustainable marketingFor the largest and most profitable company in the cosmetics industry, L’Oréal, sustainability is not just something built into the business by external pressure, it is something the brand is taking ownership of and harnessing to raise its profile. The entire industry supply chain, from […]
This is the compass of how many organizations are beginning to operate. While the value behind service provision is different from that behind corporate social responsibility, they are inherently inseparable. These values and your drive to improve the world at large help improve your credibility with buyers. Similarly, CSR helps […]
How can you communicate your corporate social responsibility? The digital environment is ideal for communicating what your company is doing for society. Don’t be shy, don’t think that by spreading the message of what you do you will stop being humble. On the contrary, consumers are waiting to hear how […]
Every click you get is another person you have reporte. The other piece should be individual client meetings and account-base marketing meetings to create a holistic approach to marketing in terms of the channels you take. Do you need help with the communication of your corporate social responsibility? In that […]
Creative approach and opportunity The Oreo Example One of the keys to newsjacking is taking advantage of shocking news. And link it creatively with your brand or product. This will offer add value to the user. The use of humor or irony can be one of the keys . From […]
The automobile sector was not long in doing so. Excellent examples were seen such as those shown by the car brands Ford and Volkswagen. Creativity and immediacy Creativity and immediacy are essential elements of newsjaking, but so is the tone with which you do it . Two of the three […]
Probably if they had not been the first, despite the notoriety of a combination such as the Starbucks brand and the British Royal House, it would not have had the same impact. The difference and originality of the approach of this action made it stand out widely. In addition to […]
Best Video Game. Graphics. mechanics Soundtrack. Board game. 2.- Gamergy (June 21-23) Esports & gaming events in Spain in 2020: Gamergy Ifema will once again host one of the main esports & gaming events in Spain in 2020. A mandatory space for any brand that wants to be something in […]
Dreamhack (July 3-5) Esports & gaming events in Spain in 2020: Dreamhack DreamHack is another of the leading esports & gaming events in Spain in 2020. In fact, DreamHack Valencia was recognized in 2017 by the consulting firm Newzoo as. The most important esports event in Spain. The event is […]
Last July, the EE27 brought together more than 15,000 people in the Opengune, an area open to the public and with free access. But the Euskal Encounter is much more. In fact, this gathering of IT and new technology professionals and enthusiasts had more than 7,000 participants in the Euskal […]
Fun and Serious Games Festival (diciembre de 2020) Esports & gaming events in Spain in 2020: Fun and Serious Games Festival It is one of the events that help close each year. And it does so by choosing the best in categories such as the game of the year, the […]
How do you go about marketing it? Truth be told, CSR and marketing go hand in hand. But you can’t just market for marketing’s sake because your purpose is not to add leads . So what is its purpose? Get value through it. At this point, it is important to […]
At the same time, it inspires and motivates employees to be socially responsible. In general, the key component when it comes to CSR marketing is using language and tactics that are not in coordination with a larger business-to-business campaign; or with the aim of complementing your corporate marketing brand approach. […]
The company can control how long it can take for a shipment to be announce to the customer. Before it was usual for orders to take a week to arrive. Now there are products that can even reach the customer the same day. .- Competitive prices Another factor that differentiates […]
Furthermore, half of the generation made up of millennials and Gen Z already pay for an esports streaming service. They are data from the Deloitte Digital Media Trends Survey . Figures that apply not only to markets such as the North American but also to other countries, including Spain. In […]
Another reason is to give value through share content. In short, it is a tool to foster relationships between users. Undoubtedly, using a strategy of good content in video format is essential, since the purpose is to share. Remember, Sharing is caring. B.- More human and audiovisual content Dynamize the […]
These four categories that your content base should have will help you find the best type of content for your social media followers. The content matrix deals with the stages of the customer life cycle from awareness to purchase. The categories start by working on the most emotional parts of […]
When the user knows what they want to buy, Amazon positions itself as the search engine where users turn. Many times the purchase process starts randomly by searching through Google or Amazon. Here the figures, according to the Avenio study, are relevant. The balance tips in favor of Amazon, where […]
What is Google? Data about Google The birth of Google took place in , four years after the birth of Amazon. Its origin was academic. This was a doctoral project for two students Larry Page and Sergey Brin . What was initially born as a search engine base on Page […]
This is a huge advantage over Amazon. In addition, Google’s market share from mobile devices is absolute, reaching . %. Another favorable fact to highlight for Amazon is that it has just been ranke as the first most valuable brand in the world and Google the third. Despite this, has […]
One aspect of this is that Amazon takes its return policy very seriously. In this sense, avoiding returns or limiting them to a minimum is one of Amazon’s biggest challenges. .- The variety in the product offer This is another of the fundamental secrets for the key to the success […]
It is a good strategy to go directly to the user to get their attention and offer them a solution to their problem they pay too much for their insurance and they offer to pay less. Interest next, arouse the consumer’s interest with a direct question “do you have the […]
He mentions some of the most powerful companies that have achieve success thanks to his method. Wish – The third paragraph is meant to tell the reader what benefit they are going to get. In this case, it is about accessing a webinar on generating leads and customers. Something that […]
