How did we set up the test?
Before starting the test, we set the following parameters in both campaigns to ensure comparability: the same, but at least […]
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PPC Brainfood: Simple content campaign vs. lookalike
Has Seznam.cz found an effective form of targeting that will. Allow advertisers to meet marketing goals even without using third-party
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Interview with Tom Komárek: How to build a brand in B2B and SAAS
Tom Komárek shared a lot of practical tips on how he works with companies and slowly gets them to build
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Do you have a moment to read some interesting articles?
Here you will find some prompts for improving ads and creativity . For example, there is a nice demonstration of
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NEWS AND INTERESTING FACTS FOR SEPTEMBER 2024
Google: announced that eCPC will no longer be available for new search and content campaigns starting in October. It will
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How to Increase Your Traffic with SEO for Small Businesses
A good business strategy starts with a clear idea of who your target audience is and how your offering differs from that
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Competitive pricing: Avoid price wars, secure profit margins
There has arguably never been a better time to start building an online business than today, but it has also
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How to calculate the conversion rate (2025)
When e-commerce store owners talk about their most important marketing metrics, conversion rate is almost always at the top of
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How to use Instagram Reels for more growth and engagement
Launched in 2020 as Instagram’s answer to TikTok, Reels has quickly become a preferred content format for consumers and brands.
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How to develop a successful e-commerce strategy in 2025
When you start out in ecommerce, it can feel like you have a million things to do—and that’s true. Every
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7 Productivity Tips for Small Business Owners
Leading entrepreneurs are known for being creative with their productivity strategies. Block CEO and former Twitter CEO Jack Dorsey reportedly
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What is Bitcoin? Definition and Guide
Launched in 2009, Bitcoin is a form of digital currency—essentially a new kind of money—that is tradable worldwide. However, Bitcoin