Explore partnerships with media publishers

With this you become the owner of the data and you can process and use it yourself. Before you can take the first steps to set up a first-party data strategy, you first want to know what the impact of this development will be on your organization. Since the expected deadline for third-party cookies for. Chrome is in 2023 , it is urgent to get started, to make the right preparations.

Get started with a first-

To help you with this, I have developed a step-by-step plan. Also read: Get added value from your first-party data with machine learning: 4 practical examples Step 1: Audit your Australia Phone Number current campaigns To understand how big the impact will be, an audit of the current campaign setup is very important. It is important to look at the share of ‘ behavioural targeting ‘ within your campaigns.

party data strategy

These are campaigns in which you use data from third parties. Think of the targeting options in Google, DoubleClick and Facebook. The higher this share of campaigns is, the more impact this development will have on your campaigns.  So that you are no longer dependent on third-party cookies in your campaigns) and look at other targeting tactics, such as contextual targeting .

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