And what helped us succeed? Of course, the topic of longevity is very popular. Thanks to this, we gathered an audience that we could further remarket to and also achieved an interesting frequency. It helped us a lot that it was a popular topic of longevity, so there were a lot of outputs in a few weeks.
we started with a brand video
Right from the start, we wanted to reach a larger number of people, we didn’t want to be limited by the Meta algorithm, because no one was ready to convert yet.
The problem was that we had a home owner database relatively small budget. That’s why we only targeted Prague, where we expected the greatest interest from early adopters.
Thanks to this, we gathered an audience that we could further remarket to and also achieved an interesting frequency.
we promoted PR articles
Elonga is quite a complex product. You have to convince customers that they can trust you. That’s why it worked for us to promote how to calculate the conversion rate (2025) articles that were published about Elonga.
But we only promoted articles that were directly about the product, not about the founders. We led directly to the website and the creative was a very simple screenshot from the given medium:
We took advantage of the pre-sale
Because we didn’t expect such success, of course we sold out of sensors and we were waiting for a shipment of more bracelets, which were supposed to arrive in a month.
That’s why we added a banner to the maldivian lads shopping page with information about the pre-sale. We also added information here that we sold out because there is enormous interest in Elonga and added a screenshot from CzechCrunch.