Duplicate content is a very important factor for website positioning. It can negatively affect the visibility of a website in Google. The same content, duplicated under many different URLs, misleads search engine robots. Google then does not know which page to show high in organic search results.
The result is that all pages are displayed, but in low positions
Due to duplicate content, your page phone number database may therefore drop from the top ten to the second or third page. Few people look further than the first page of search results, which results in a lack of traffic from organic Google searches. Sometimes, one of the versions that will reach a higher position may be automatically selected. Duplicate pages will be ignored and will have no power. The consequence of duplicate content is lower visibility and a significant drop in traffic.
What content is most often duplicated?
Modern SEO copywriting involves sales: tricks to attract more writing unique content that, on the one hand, contains keywords selected for positioning, and on the other hand is valuable to the user and actually provides answers to the questions they ask (entered into the search engine bar). Sometimes the problem occurs in connection with copying all or part of the content (e.g. from the manufacturer’s website), in other cases from repeating entire expressions and sentences taken from other websites. The basis may also be errors in the technical optimization of the website.
Most often, the duplicate content problem occurs in the case of:
- product descriptions,
- category descriptions,
- content on the page displayed at different addresses,
- lack of standardization,
- indexing the developer website,
- language implementations.
In the case of e-commerce category zn business directory descriptions, duplicate content very often results from duplicating the same text when paginating, filtering, or sorting categories. For store users, this is convenient because it makes product selection easier. For Google, it means duplicate content, which affects the lower visibility of the page.