An internet domain is what usually starts your online adventure. In this article I will try to show you how to choose the best domain name .
Typically, an online service requires two components, hosting , which is metaphorically a home for your online projects, and a domain , which is the address for that home, allowing others to find it.
So what should you pay attention to when choosing that one unique name that will forever accompany your actions?
1. Striving for perfection – choosing an internet domain How to choose
The first point is a kind dentist database of negation of the previous paragraph. The chosen domain does not have to be unique and forever . Remember that your business and you will change over time, so the domain may change. So-called rebranding is sometimes necessary, and it will also involve changing the domain. Technically, it is a very simple operation, and if there is a justified business need behind it, then I would not hesitate to make such a change at all.
Very often, focusing on making the first choice perfect leads to the business not taking off for weeks or even months while waiting for that golden shot.
To sum up this point, practice the “ good enough ” principle when choosing a domain, don’t get stuck on seeking perfection.
2. Check availability and extensions
If you already have an idea for a name, start by checking its availability . You can do this, for example, on our website in the “ domains ” section. Just enter the name you came up with and its extension in the search box. The extension itself, often called the ending, is also worth considering. The most popular extension in our country is of course . pl and I would definitely start by looking for a domain with this ending because of its greatest intuitiveness when entering the address.
3. Research market – check domain
When choosing a domain and checking its availability, it is definitely worth checking if someone is already using such a name somewhere or even has it registered as a trademark . I guarantee that you do not want to build a business based on a name that is already doing well and the current owner can make legal claims against you for using it. In the simplest option, simply go to the search engine and enter the selected name in several variations. The search results should allow you to make a general assessment of whether the name is functioning somewhere.
You can also try to check if a given name is not a trademark. There are special search engines for this, e.g. this one – UP search engine
4. Aspects practical – does the domain name matter?
Depending on the specifics of your we must know and accept ourselves business, it may be crucial that the name is, for example , easy to remember or easy to dictate to someone over the phone . You have to keep practical aspects in mind, which is why it is worth avoiding dashes in the name. It may not look bad visually, but it will lose its charm in spoken form. It is similar with Polish characters in the domain name. If they appear, we are talking about a so-called IDN domain. A common mistake is to register a domain only with such characters and skip the domain without them. This is a straight path to nowhere. Few people intuitively enter a domain name with Polish characters, so if you really want to have such a domain, make sure to register and redirect its equivalent without these characters.
Of course, from a practical point of view, it is also worth ensuring that the domain is not too long or complicated to enter.
5. Limitations imposed by the domain name How to choose
A poorly chosen domain name gambling data can be a limitation for your business. The simplest example here is the history of the HaszMagnet brand, which was previously called “Opiekun Bloga”. You probably already see where I am heading. At some point in the development of our offer, blogs were relegated to the background, we currently offer, among other things, stores or a platform for creating courses , so the name was a kind of limitation for us. As I mentioned in the first point, every business evolves and such a situation can occur, rebranding is not a bad thing. However, if you are at the beginning of your journey, consider whether the name chosen at this stage will not limit you in the future. It is worth minimizing such risks as much as possible.