Before starting e-commerce, you need to include customer service channels in your store.
Research the main means that your persona will use to seek support for your business.
Also, consider where you want to be and the ways you intend to provide service.
As an example, you can include Facebook, WhatsApp, Instagram, phone, etc.
It is also important that you define the language you will use to talk to your audience.
Always remember to offer a remarkable phone number list customer experience through effective, empathetic and welcoming service.
Regardless of your audience profile, it is important that you diversify your service channels as much as possible, so that you are able to meet your customer’s preferences and needs.
Within this stage, your structure will basically consist you can send newsletters to your subscribers of two types of channels, as you will see in more detail below.
Audience channel
Through audience channels, you will be able to find your potential customers, serve them and interact with them.
An Instagram profile or a Facebook fan page, for example, are considered audience channels.
Even if you don’t sell your products through these channels, they are essential for potential customers to get to know your business.
At this point, the Ação Web marketing agency offers the best digital marketing solutions on social media, so that your business can boost sales and experience several other positive results.
Channel for completing sales
In turn, the sales channel is the one where the customer will be able to purchase the products they viewed on your Instagram profile, for example.
7. Invest in generating value for your audience
Once you have established your service channels, it is time to zn business directory define strategies that aim to generate value for your audience.
After all, customers need to know about your product in order to buy it.
At this point, you need to know your customers’ profile well.
Only then will you be able to generate valuable content.
Consequently, you can increase the visibility of your business without having to invest large amounts of money.
Imagine, for example, that your business model is the sale of products aimed at offices.
Based on this niche, you need to ask yourself what are the main questions that customers most often have regarding your business.
Additionally, try to understand the type of content that will attract customers’ interest.
Try to find out as much as possible what consumers want, so that you can create well-targeted and efficient content.
Only in this way will you be able to identify which mechanisms provide a more consolidated audience for your business.
8. Set the options for shipping the product
One of the fundamental points when developing an online store concerns its logistics.
Depending on the strategies adopted, your business can be a success or a failure.
Therefore, it is essential that you dedicate time to planning logistics strategies and defining the ways in which the product will be shipped to the customer.
Generally speaking, there are two ways to make the delivery: through the carrier or the Post Office.
Both options have positive and negative points for customers.
While the Post Office offers less expensive delivery options, carriers have an advantage in terms of shorter delivery times.