The creation of a marketing plan begins with a diagnosis of your company.
Try to summarize the current situation of your business in a few ideas.
Furthermore, it is essential that you carry out a more detail analysis of the positive and negative aspects of your business and the situations that may affect its performance.
This diagnosis will ensure that the marketing plan is country email list drawn up in accordance with the reality of your company.
This will align strategies with your available budget and your business objectives.
2. Make a market diagnosis
Once the internal diagnosis has been made, it is time to look outside.
Market analysis must consider microenvironment and macroenvironment statistics in order to investigate factors capable of affecting the performance of your business during the execution of the marketing strategy.
From a macro perspective, you should analyze the there are prefin workflows available big changes and latest trends in your market niche.
On the other hand, the analysis of the microenvironment should be focus on the sector in which your company operates and the main actors involv.
In this way, the marketing plan is develop so that your company can anticipate these factors that affect the business environment.
3. Do a competitor analysis
Once the business environment has been analyz, it is time to focus on the competition.
Seek as much information as possible about the operating model of competing companies.
Competitor analysis to develop a marketing plan will allow you to:
- Seek insights to develop your strategies;
- Identify your position and market share;
- Identify opportunities to gain competitive advantage and positioning;
4. Define personas and audience
Once the market and competition have been analyz, you will have a better basis for defining the audience you want to reach through your marketing plan.
The target audience is nothing more than a group of customers with similar behavioral and demographic characteristics to whom the marketing strategy will be direct .
To define this audience, you ne to divide the zn business directory market into segments that have similar characteristics and identify the groups of customers whose nes will be met by your business.
By defining your audience, you can also define the persona.
The persona, unlike the target audience, works with more in-depth questions about the audience’s values, behavior, pains and expectations.
All these factors summarize the description of a persona that will represent the ideal consumer for your business.
It is worth highlighting that the marketing strategy focuses on the target audience, but it also talks to the persona.
While the target audience provides a more general description, for positioning and segmentation purposes, the persona brings a more human, in-depth and complex profile, for the purpose of developing relationship and content strategies.
5. Define your positioning
Once the target audience has been defin, the marketing plan begins to enter into strategic actions.
This stage begins with positioning, which must be defin according to the audience.
Defining your business’s positioning in the market takes into account how you want the company to be seen by customers .
Positioning is responsible for building a relevant, differentiat and unique image in the minds of consumers.
To define this position, you must have already analyz the competition in order to differentiate yourself from it at this stage.