How to Measure the Success of Your Real Estate

These are the same words thousands (millions?) of real estate investors have said to the person running their PPC ads. “I’ve already spent $1,500 and haven’t made any deals with these prospects! If it didn’t work now, it won’t work. It is hard to believe otherwise than that. After spending thousands of dollars on a campaign that isn’t producing the kind of results your business needs, quitting seems Jamaica WhatsApp Number like the only logical option. But let’s slow down for a moment. Just because you’ve spent several thousand dollars on your PPC efforts without closing a deal does n’t mean you’re doing anything wrong. In fact, it could mean you’re doing something right.

Real Estate Ppc Campaign

If you are simply trying to build brand awareness, then seeing a tangible return on your investment may not be relevant. If you’re trying to generate leads for your email list that could turn into a closed deal down the road, then all that matters is getting new people on your email list. In these cases, use the metrics mentioned in this article to determine the success of your real estate PPC campaign. While you’re more likely to run a PPC campaign to find motivated sellers and close deals, having a strict, tangible, and profitable ROI matters much more. The first thing you’ll need to do, then – before you even launch your campaign, ideally – is set a realistic and profitable budget for your ads.

Formula for Calculating

Jamaica WhatsApp Number
Jamaica WhatsApp Number

Here’s how. What is a realistic budget and ROI for your real estate PPC campaign? Earlier I said, “Just because you’ve spent several thousand dollars on your PPC efforts without closing a deal doesn’t mean you’re doing anything wrong. In fact, it could mean you’re doing something right. And I meant it. At Carrot, we know a lot of real estate investors who have to spend between $1,000 and $5,000 to secure a single transaction. The reason has nothing to do with the ineffectiveness of their advertisements, but everything to do with intense competition in the market. The denser the competition, the more investors have to spend on ads to close a single deal.

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