A study conducted by HubSpot in Europe and North America provides more details.
The cost per lead ranges from 10 to 100 become your potential customer and euros and seems to depend largely on the company’s field of activity. The media offers the highest return on investment.
Likewise, the number of leads generated per month is closely correlated to sales. The more successful your business is, the more qualified leads you will get.
Finally, inbound marketing is the lever favored by professionals, with 92% of companies reporting an increase in website traffic and higher continue to a/b test variations of your lead capture pages conversion rates among visitors after using this marketing method.
2- What is the difference between content marketing and branded content?
Content marketing and branded content are two concepts that are often confused.
Branded content is an advertising strategy that aims to produce content that highlights a company’s history, values, and products. As such, branded content is completely brand-centric.
Content marketing, on the other phone number taiwan hand, is customer-centric. While it is also based on producing content, its purpose is to respond to potential customers’ questions rather than necessarily extol the virtues of the brand.
To do this, companies must understand the expectations of potential customers so they can provide them with value-added content.
Of course, in both cases, the ultimate goal is still sales. By offering concrete solutions to potential customers, a company can increase its visibility and prove its expertise on a specific topic. It gives itself every opportunity to convert readers into loyal customers.
Are you looking to generate leads to grow your business? Let’s take a look at the top content marketing trends for 2022.
3 – Seven trends in content marketing
1. Make a video
The first of these trends is related to video , a format that is now very popular among netizens because it is more convenient and faster than text content.
In addition, videos have the ability to go viral, with them being shared across social networks from Facebook and Instagram to TikTok and LinkedIn.
The possibilities for making a video are endless: a tutorial, a summary of a blog post, an introduction to your product or service, a behind-the-scenes look at your company, and so on.
2. Create an e-book
E-books are another trend in content marketing. E-books are an effective strategy for bringing potential customers into your sales funnel.
The success of an eBook depends largely on the value it brings to potential customers. Everyone who reads your eBook should find accurate, specific answers to their questions.
Unlike a blog post, an eBook allows you to delve deeper into a topic.
E-books are generally provided free of charge in exchange for information such as an email address, company name, or contact details.