This change has not been going on for long, even though the first commercial device with internet access was launch in 1996.
Watching a TV series call Dexter, which premier in 2006, 15 years ago, the characters still communicat via SMS.
Only in the last seasons do we see the characters start country wise email marketing list to use a prototype similar to what we use today, remembering that WhatsApp appear in 2009 and the last season of the series air in 2013.
From the moment cell phones start to have internet, everything chang!
And with the launch of WhatsApp, the market saw another change: WhatsApp Business , a free application to facilitate communication between companies and customers.
This service channel is part of a marketing strategy that this is a major advantage for ip telephony integrat with microsoft teams aims to create much closer and more personal relationships with the customer.
According to Robert Cialdini, in the book “Influence: The Psychology of Influence”, a close relationship with the customer is one of the most us mental triggers , as it guarantees affinity and acceptance, thus generating more sales in the final stage of the funnel.
Returning to the pandemic, if we were already using zn business directory delivery apps before, with the pandemic, there was an increase. According to a survey conduct by RankMyApp, in 2020 there was a 30% increase in downloads of delivery apps . Another survey, conduct by Mobilis, shows that ready-made food deliveries increas by 149%.
But this increase is not limit to the food market; people have start to buy more through apps/the internet: clothes, micines, hygiene and cleaning products, electronics, cosmetics and household appliances. A survey conduct by Go2Mob in 2020 shows that 35% of Brazilians start to buy online due to the pandemic.
Tools to generate digital presence
We already know that a digital presence means practicality , but it also contributes to the sustainability of your company and all of this helps to bring in new customers, increasing online sales.
Did you know that more than half of Brazilians are connect to the internet? A study conduct by Cetic.br releas in August 2021 shows that internet access has reach 83% of Brazilians, and that classes C, D and E have seen an increase of 64%.
This means that people are not just there to watch series and games, but also to consume content or products.