Why it works When it comes to brands, consumers place a high value on authenticity. 60% of consumers consider authenticity to be the most attractive quality of their favorite brands. Combine this with the 61% of consumers who say they are likely to switch to a brand that is more environmentally friendly, shows that consumers appreciate brands that are open to their goals, especially those that demonstrate success. of your efforts. Many brands shout about their successes, but when it comes to the environment, Danone has effectively promote itself through its failures. By highlighting its environmental shortcomings.
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As well as its future goals, the brand demonstrates the level of authenticity and honesty that consumers want. 4.- Nestlé Nestlé has focuse its environmental strategy on packaging. The company is committe to making 100% of its packaging reusable or recyclable by 2025 . And for good reason: 2 out of 3 consumers think brands that make a USA Email List public promise to be sustainable are more trustworthy. Having receive criticism in 2018, Nestlé has redeeme itself, becoming one of the frontrunners in the carbon reduction race. In addition to its renewable packaging goals, it is also helping to develop new approaches. Approaches to eliminate plastic waste by partnering with Danimer Scientific.
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With the aim of developing a biodegradable and recyclable marine bottle. That is why one of the best examples of sustainable marketing of 2019. why it works The demand for ecological packaging is growing. 82% of consumers who care DKB Directory about sustainable packaging say it is important to them. Because they care about the future of the environment. As Coca Cola pointe out, the end of product life is not something you see in most diagrams or descriptions of the purchase journey; rather, it offers a great opportunity to create a share experience with a consumer. Brands that are clear, informative and even innovative when it comes to recycling are well positione to benefit.