For any type of Inboud Marketing strategy or to increase the conversion of your leads , it is necessary to apply a good lead scoring strategy.
Many times you act on instinct or blindly, sending promotions or marketing campaigns to your prospects and sometimes you don’t have much success, or require a lot of time to get good results.
With lead scoring that is over, you will be able to know more USA Phone Number about your prospects and you will increase.
What is lead scoring?
Lead scoring is nothing more than scoring the leads you have in your database, that is, giving points or removing them, with the aim of qualifying them.
When you have many users in the database, there comes a time when it becomes very difficult to serve them all correctly in an automated way. Therefore, a score creation is necessary to be able to do it.
With this score,
it will be possible to predict the behavior of prospects or possible clients in an easier way, so you will save time and effort.
This score will depend on different factors and in addition to the type of business that is yours, the prospects of a hairdresser are not the same as a shoe store.
Why is lead scoring important?
You may be wondering if it is necessary to apply a lead scoring strategy in your business or what benefits this marketing strategy can bring . Well here I leave you with some of the benefits that it has:
Identify : You will be able to get to know your prospects better and identify them, this is one of the first steps to increase your conversion. You will know what kind of people you have in your database and how you should deal with them.
Improve communication : this is undoubtedly a consequence of the previous ones, when you have identified your prospects, you will know how to address them in a much easier way. Since not everyone wants the same thing, you’ll need to figure out what everyone’s interests are.
Visualization and measurement of the process : Think of it this way, when you are scoring your leads, depending on x factor, you will be able to know if you are on the right track or not, you will know when you had better performance and when not. One of the factors to be successful in your business is that you must measure your actions, in order to measure progress.
Types of lead scoring
There are two types of lead scoring: one-dimensional and multidimensional.
The lead is calculated with a score from 0 to 100 depending on the fulfillment of a specific objective and this has two ways.
Retrospective : The number of points assigned to each lead will depend on the amount of information they have provided and the interaction they have with your brand.
Predictive : Depending on the number of points that have been assigned to each lead, an analysis will be carried out that will predict the purchasing behavior.
This has been more complex than the one-dimensional, because it contains more variables, it is not only governed by one. So it gives a more accepted score for each lead. For example, the interactions you have with our website, the demographic data you provide us, the questions you ask us by email.