Content marketing has become an important discipline for B2B companies. It is a powerful weapon for generating sales leads. To […]

A study conducted by HubSpot in Europe and North America provides more details. The cost per lead ranges from 10 to

3. Organize webinars Webinars play an important role in most content marketing strategies. While they elaborate on a topic, they

6. Send emails to increase conversion rates Email marketing is an important part of B2B marketing, which can improve conversion rate and

Potential customers or “sales leads” are individuals or companies that are interested in your products or services but have not

3. Optimize sales process The B2B sales process is the entire process from establishing contact, understanding customer needs to closing

The competitiveness of a company depends in part on its ability to attract qualified leads – those sales leads that

3. Use digital marketing channels to get more potential customers Social media, online advertising, email marketing, and SEO are all