The publishe data reveals that “ currently, % of companies already develop Influencer Marketing campaigns. It is an essential asset if they want to generate notoriety and trust in the client, they are their biggest prescribers. Their messages are clearly intende and their purpose is to alter consumer behavior in […]
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They connect to the internet and follow the series of their choice. Or simply connect to YouTube. It is a fact. A reality. And here is simply another of the trends in Influencer Marketing for . The « Culture » website conducte a survey among its users with very revealing […]
With Influencer Marketing, the work will enter into the design of a more global campaign. Therefore, the actions and decisions will tend to be share to achieve the planne objectives. Furthermore, the rise of micro-influencers indicates that brands are more likely to work with very niche influencers rather than characters […]
You already know the main trends in Influencer Marketing for . Do you need help to make your Influencer Marketing strategies explode ? At Antevenio we help you identify the influencers that best suit your brand as well as design, create and manage complex campaigns with access to premium international […]
To better understand how it works and what ROB is, you can take Adidas shoes as an example. As you know, there are sports models that can cost up to € . It is almost certain that the reason for buying a shoe at this price is its value as […]
That idea made it necessary to consider what marketing does, who does it and what role it plays in the commercial strategy. Brand equity also altere brand perception by showing that a branding strategy is not just a tactical aid to generating short-term sales . This value also assumes strategic […]
These consumers are active supporters of environmental health. And they are big buyers of ecological and socially responsible products. They also have the power to influence other consumers. Reasons Why Green Marketing Is Trending As you can see, green marketing has crosse a threshold. It no longer focuses on a […]
Their way of life revolves around ecology. Keep in mind that the messages for each of them must be different . Thus, the average consumer needs more general messages, while the ” greenies ” need more specific messages. Hence the value of personalization in green marketing strategies . .- Changes […]
This makes some brands begin to extrapolate ecological marketing to the production area. And so, begin to bring sustainable products to the market with the planet at a higher price. It is evident that caring for the environment and sustainability are irreversible factors. Therefore, all the actions that are undertaken […]
Is your company prepare for their needs? Remember that opening the market niche to these new customers who make up a sector that is more aware of maintaining the environment requires a real commitment. E.- And the competition? Another of the great keys. What is the competition doing? Knowing the […]
More information The marketing departments of the companies quickly detect the add value of these influencers. They wante them to recommend their products and services to reach distant audiences. Audience that was in a different orbit than that of the stream media or mass media. Therefore, they quickly took advantage […]
Since it is a new discipline, many brands are dedicate to copying the strategies of their competitors. To prevent budgets from skyrocketing . This is a non-exhaustive list of the top Influencer Marketing trends for that you should research and get starte on .- It will continue to be the […]
It begins with Labor Day and Mother’s Day and this year ends with the final of the Champion’s League, a date that many beer, car or bank brands are anxiously awaiting. But in the middle is the Day dedicate to Star Wars fans, the celebration of the Cannes Film Festival. […]
Start of Autumn. – World Day without Cars. World Comics Day. World Tourism Day. .- October Marketing Calendar World Animal Day Hispanic Heritage Day or Halloween are two of the interesting dates in this Marketing Calendar. But this month of October includes other dates that you should take into account, […]
Right after that comes the macro-bridge where the festivities that celebrate the creation of the Spanish Constitution and the Immaculate Conception come together. World Day to Fight AIDS. World Day of Persons with Disabilities. Day of the Spanish Constitution. The day of the Immaculate Conception. Human Rights Day. – The […]
This is what is calle green marketing , a concept that comes from the Anglo-Saxon world, “ green marketing ”. Or sustainable marketing . Because such is the energy with which it has been develope that it has become necessary to coin a new concept, more subtle and open to […]
Green marketing is not limite to changing the approach, adapting or improving thinking. What it aims to do is challenge those approaches and offer a substantially different perspective. Huge potential if done properly Greenpeace Green Marketing Why will organic marketing be a trend in ? The main arguments are the […]
But it is also the final of the European Championship, one of those events that brings together millions of people. Beginning of the Summer Sales. World Plastic Bag Free Day. San Fermin. Euro final. Rock. Day. – Tomorrowland. World Dog Day. San Diego Comic-Con. International Tequila Day. Beginning of the […]
Digital advertising on Smart TVs Digital advertising on Smart TVs opens up a world of enormous possibilities for any digital marketing strategy. The hybridization of a medium such as television with a digital environment creates unprece ente advertising possibilities . On the other hand, until now the web ecosystem has […]
In the case of Smart TV, they have a content format that is more similar to a website than to a television, although both formats coexist . Something that you will find in Smart TVs is that these new generation devices offer you the possibility of accessing content through software […]
The estimate is that it be in the company of at least 2 or 3 spectators. An advertising investment in Smart TV on the rise Viewing the ad on Smart TV means that multiple people will see the ad at the same time. This significantly reduces the cost per impression […]
Due to the ability to target ads can be targete in a very specific way. With this type of advertising, highly personalize ads can be develope , with HD quality and stereo sound. And better advertising quality offere through Digital Advertising on Smart TVs promotes brand loyalty and increases brand […]
It is an audience with an active role. The great feature that this format provides is interactivity , a basic concept of the digital environment. Not only is advertising interactive, but so is the audience. With Advertising on Smart TVs, brands have the opportunity to interact with their audiences. This […]
There are still many brands that base their strategies on the moment, without adequate foresight. Which, in most cases, leads to almost guarante failure. Knowing in advance the moments that your brand can take advantage of to reach the target audience in a more appropriate way is vital. Only then […]
Argentina: 22% Mexico: 19.6% Chile: 4,7% Colombia: 4,4% Ecuador: 2,3% In the annual Linio study , the market leader in the region is Brazil with an Internet penetration of 71% and a sales volume of more than 19,724 million dollars in electronic commerce in 2019. It is closely followe by […]
In this context, both brands and companies can find a scenario of great opportunities in the digital market. Marketplaces offer the opportunity to make brands known and expand their business volume beyond borders. In fact, more and more people consider the Internet to be a fast and secure way to […]
The company has raise about $230.5 million in funding so far. But it was in August 2018 that Linio was acquire by Chilean retailer Falabella for $138 million. Its objective is to face the arrival of Amazon in the region, MercadoLibre and others in the Latin American market. 3.- Amazon […]
