I often see mistakes in pMax campaigns that PPC specialists make over and over again. That’s why I dedicated today’s topic to the 4 most common mistakes that you should watch out for and that you can make in your pMax campaigns too!
1. Mistake: Separating asset groups based on signals
Some specialists do not see the difference between targeting and signals. But setting different signals will not achieve different targeting.
The strategy will do whatever rcs database it wants anyway. When creating a structure for pMaxka, you should think about dividing products by categories, by people’s purchasing motives.
2. Mistake: “I’ll test it on a small budget and then scale it up”
I’ve heard many times that people want to test pMaxka first, so they set a small budget for it. But that’s a problem, because with a small budget it probably won’t have as much data and it will take time for it to learn.
And when you increase the budget, it will marketing that allows marketers and business owners of course start learning again, and will also start allocating to other channels. That’s why I recommend setting a budget right from the start that is at least the same as you have for a shopping campaign, but preferably larger.
3. Mistake: starting with tROAS right away
You need your pMax campaigns to have great results as soon as possible, so you set a target ROAS strategy right from the start.
But the problem is that this can cause your china phone numbers campaign to not really get going and not start spending as much as you need. In fact, you’ll throttle it before it even starts. That’s why I recommend starting with maximizing conversion value.