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The most important condition for a great marketing strategy is that you know your ideal customer well. Their needs, goals, what content will excite them. But you know what also helps? Know exactly who your ideal customer is not. In this article I will tell you everything about my negative persona Bertha and why you also need a Bertha. What is a negative persona? A negative persona is a fictitious representation of who you absolutely do not want as a customer.

How do you then use such a negative persona?

Do you now think: “But I have no idea at all who I would like to have as a customer?” – be sure to read this article first for a simple step-by-step plan to create a persona. You first need a positive persona (profile of your ideal customer) before you can start working on your Slovenia Phone Number negative persona. For example, with a negative persona you can think of the following types of customers: Someone who continuously asks for customization while we have agreed on a standard package.

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My Bertha

Someone who has a completely different level of knowledge and with whom it takes a lot of effort to align A freeloader : someone who uses all my free content, also comments, but has never purchased anything Someone who expects me to be available day and night Someone I think is sarcastic, but who could also just be unkind Create a negative persona Just like with a positive persona, you want to write down a number of characteristics of your Bertha.

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