The automobile sector was not long in doing so. Excellent examples were seen such as those shown by the car brands Ford and Volkswagen. Creativity and immediacy Creativity and immediacy are essential elements of newsjaking, but so is the tone with which you do it . Two of the three elements use in this newsjaking can be highly sensitive for the audience: The first is the world of equality between men and women. This is something that should not be frivolize at all, it is a very sensitive issue to address and very serious.
The Result Was Immediate It Became
On the other hand, Saudi Arabia is a Muslim country. Here you should avoid launching ideas associate with religion. Politics and religion are topics that it is preferable to avoid in newsjacking techniques. You could lose some of your audience Singapore Email List unnecessarily if you do it wrong. 3.- Starbucks and Prince George Starbucks Starbucks has another of the best examples of newsjacking. The well-known brand use a piece of news that, in this case, has nothing to do with the coffee brand . The British royal family and everything that happens around it is always in the news.
Viral And In Addition Humor
Starbucks, aware of this, took advantage of the news of the birth of the firstborn of the Duke of Cambridge. Just two glasses of coffee and a small one with the names of the parents and adorne with crowns were enough to win over their DKB Directory audience. The brooch was a simple phrase that said « And then there were three, congratulations! «. The result was thousands of RTs and with it the brand’s message going viral thanks to current and impactful news that had nothing to do with it. One of the keys to this example is speed. Starbucks were the first to capitalize on the news by versioning it in a newsjacking format.