it doesn’t end there. namely what to invest in, which of the franchises has greater future prospects and advantages over others.
This is a reasoning you need to do before even starting this journey: if your idea doesn’t work, it will be difficult for potential franchisees to choose your franchise rather than another!
This is not an easy job
Positioning in itself is NOT a trivial thing and too often entrepreneurs tend to think simply by following the trend of the moment.
However, if you dissociate yourself from this trend, and buy phone number list start thinking deeply about your business and find a valid idea, you will certainly be able to position yourself higher than others, as a true leader.
And finally, here are the 4 steps you will need to take to make your brand positioning actually work.
To help you achieve correct
positioning, I present the “brand positioning form”, consisting of 4 steps:
ANALYZE THE COMPETITION on three different how organizations use technology to fronts: potential customers, potential franchises that operate in your same sector, potential franchises that require the same investment as you towards the franchisee;
Based on the results obtained, having analyzed the atb directory competitive situation, THINK ABOUT DIFFERENTIATING IDEAS , generally included in three areas: being a specialist , being number one , having a magic ingredient (which can support idea number one or two). By reasoning in these terms you will have solved 99% of the situations.