For example, if you decide to use Telegram to communicate with clients, it is important to consider that when switching through the TG channel, the conversion rate may be lower than through other platforms. What does a digital strategy look like?
Next, you need to build a sales funnel, starting with the first stage – capturing attention, then leading users along the path of engagement and, finally, conversion. What does a digital strategy look like?
For example, if you decide to use promo local marketing email list pages, it is worth remembering that they may be less effective, especially for the B2B segment, if integrated into email marketing.
It is also necessary to develop an action plan, which will indicate the deadlines and those responsible for completing each stage:
Bonus: 3 Completo cases on digital strategies
Construction of gas stations
A client came to us who was engaged in the construction of gas stations.
After analyzing the company, competitors and the market, we came to the conclusion that there is no demand for building gas stations. However, people were actively looking to buy a gas station franchise.
Based on this, we adjusted the target audience what should an online course include? universal checklist and focused on contractors who sell franchises, rather than on those who have already chosen a franchise.
As a result, the Client’s original strategy was adapted and the business began to operate differently.
Partner Leads for B2B2C
Here we worked with a company that produced household water meters.
Despite the fact that they were manufacturers, we found that people, especially in Moscow, were not keen to install meters themselves.
We suggested that the Client develop the service fresh list and establish relationships with installation teams, for example, with plumbers.
This allowed the creation of “fitter and plumber exchanges,” where the manufacturer generated leads by passing them on to these specialists, who, in turn, recommended products to customers, improving sales.
Promotion for fire alarm protection
In a project to promote a company engag in fire alarm protection, we were faced with the task of reaching out to large companies.
However, the main demand was in small and medium businesses.
We notice a high demand for highly specialize queries that are use only by technical specialists. And we decid to promote the site using them, since they better matched the target audience, and for the mass market such queries did not make sense.
These cases helped us understand how important it is to thoroughly analyze the market, competitors, and the needs of the target audience to develop an effective digital strategy that leads to specific results.