This way, customers know you will encrypt their personal information.
You can also use trust badges to show that you’re GDPR compliant . This is especially important for lead generation because you want your potential customers to know that you comply with the new EU rules on data protection and use.
Hello Bar makes it easy to comply with here are 8 reasons why your school website should be upgraded: GDPR regulations. Once you’ve logged into your account and created your Hello Bar, you can click the GDPR Compliance button.
You can then configure your settings accordingly and let the world know that you are protecting your subscribers’ personally identifiable information.
Perfect your lead capture page copy to make it attractive
Solid copywriting is always a valuable asset. When you write how to prepare graphics for a video course? better copy, you become more persuasive and more likable.
Practice copywriting every day. It doesn’t have to be just your lead generation campaigns. Write better product descriptions, blog posts, and landing pages. The more you practice, the better you’ll get.
Establish your authority on your lead capture pages
There are several ways to show authority on your lead capture pages:
- Show your Twitter followers
- Show your Facebook fans
- Display email subscriber count
- List your academic credentials
- Mention the number of customers you have
- Describe an extraordinary achievement you have made
Authority signals can make potential phone number taiwan customers feel more comfortable with you and your business.
Create irresistible offers with great lead generators
Remember our previous example about organizational guides? We used an image and a lead magnet to compel visitors to sign up for our email list.
You can do the same thing by producing your own lead magnets.
A lead magnet is nothing more than an incentive to get people to convert. It offers something of value in exchange for the visitor’s email address.
Your lead magnet might be a guide or an eBook. It might be a checklist, a calculator, a spreadsheet template, or a toolkit.
You can even use coupons, discount codes, or discounted packages as your lead magnets. These are available in e-commerce marketplaces .
When your subscriber submits the form and confirms their email address , then send the lead tile. It’s that simple. You can A/B test different tiles to see which one appeals most to your audience.
For example, one audience might prefer a detailed educational video. Another might like a cheat sheet or a slideshow. Try as many as you can so you don’t miss out on leads that might have already converted.
Use an excellent call to action on your lead capture page
The CTA determines the outcome of the transaction. The worst thing to do is to use a bland CTA that everyone has seen before. “Submit” is probably the worst thing to do.
You want users to feel satisfied when they click that button. That’s why leading questions are so effective on lead capture pages.
For example, with the Hello Bar, you can use leading questions to guide your visitors towards conversion.
For example, maybe we sell fitness equipment. We have a lead magnet, like a guide to getting stronger in 30 days or less, but we want to lead our audience.
We can use guiding questions like:
The answer is almost always “yes.” I’ve made it easy.
You can increase the chances of users clicking “yes” by adding negative or even ridiculous wording to your “no” answer: