This article covers what the WhatsApp Business API is, how it works, how much it costs, and how it differs from the basic version of the app for managing communication with your customers on a large scale.
The What is the WhatsApp how is a connected solution
What is the WhatsApp how that allows businesses to integrate WhatsApp into their systems, allowing them to communicate with customers without the limitations of the standard app and integrating with other marketing and customer service tools.
These are the main differences compared to the standard version of the application:
| Feature | WhatsApp Business | WhatsApp Business API |
|---|---|---|
| Download and use | Standalone mobile app for Android and iOS. | It’s not a standalone app. It connects through WhatsApp Business Solution Providers (BSPs) or directly. |
| Daily mass messages | Limited to broadcast lists with a maximum of 256 recipients. | Allows you to send bulk messages to 1,000 recipients or more, depending on the sender’s quality rating. |
| Automated responses | Non-personalized absence and welcome messages. | Transactional messages, chatbots , and custom flows. |
| Simultaneous sessions | Up to 4 linked devices (10 with Meta Verified, in testing). | Adapted for multiple simultaneous users. |
| Contact management | Manual from your mobile. | Integrated with a CRM |
| Login | Mobile dependent. | Independent (through the external platform). |
It’s time to use the What is the use it in your business
Connect your WhatsApp Business profile to Brevo to send personalized mass messages and manage your chats in one place.
Table of Contents use it in your business
- Business API?
- How to use the WhatsApp Business overseas data API in 6 steps
- What types of messages can be sent with the WhatsApp Business API?
- How much does it cost to use the WhatsApp Business API?
- How to create engaging conversational flows with the WhatsApp Business API
Important notice : Brevo is a WhatsApp Business solution provider. However, this article offers general information based on our own research and experience, which also applies to other providers. The Brevo screenshots included are for informational purposes only.
What is the WhatsApp how Business API?
The WhatsApp Business API , or WhatsApp country list Business Platform, is a solution connected to external tools that allows businesses to integrate WhatsApp into their systems, applications, and communication flows. An API ( Application Programming Interface ) is an interface that connects two or more software tools so they can communicate with each other and share data.
The WhatsApp Business API is not a standalone app or software. To access it, you must connect with a WhatsApp Solution Provider (BSP).
SaaS marketing platforms are the most common providers
This way, you can use the connected tool to create campaigns, track results, and manage lists on WhatsApp.
The WhatsApp Business API is a robust what is the use of lead capture page? integration designed for medium and large businesses with larger support teams and more complex engagement tactics.
The WhatsApp Business API allows you to send automated WhatsApp marketing messages , allowing you to gain efficiency and optimize costs.
It can also be used to send transactional messages (order confirmations) and alerts (e.g., appointment reminders, delivery changes), helping to improve the customer experience.