Unless you’re an Olympic athlete, you’ll probably click “yes.”
5 Pro Tips for Optimizing Your Capture Page
We ’ve already covered a lot of information here, but there are a few more tips we can pass on. These are a little more detailed than the things to note for transferring domains to my suggestions above, but they can help you increase your conversion rate and get more subscribers from your lead capture pages.
1. Shorten the permalinks to your lead capture pages
The permalink is the URL you use for your how to start writing an ebook? inspirations and strategies for content creators lead capture page. It might look something like this:
A shorter permalink is easier to remember. Plus, it won’t feel overwhelming. You probably won’t remember a permalink like this:
It’s too long and confusing. Don’t even phone number taiwan get me started on messy permalinks like this one:
Alphanumeric salad is not your friend.
2. Keep your capture page short and sweet
You don’t want to cram too much information into your lead capture page. Anything that distracts from your offer and CTA is likely to lower your conversion rate.
Previously, we shared a screenshot from Neil Patel Digital featuring the logos of brands we’ve worked with. Just a reminder to share it again:
Notice that we lowered the opacity of these logos. They are there but not overwhelming.
If we incorporated them into the colors (especially since each logo uses a different color), they would distract attention from the CTA. That’s the last thing you want to happen.
3. Use points
We can’t stress this enough, white space is your friend. White space (also known as negative space) is the empty area around every element on a web page.
Lots of white space gives the viewer room to breathe—visually speaking.
It’s kind of like the difference between one big block of text and lots of short paragraphs. The former is more impressive but also more daunting because you know you’ll have to work hard to get through it all.
Even if you have a ton of information to share, there are shortcuts to creating white space. Bulleted and numbered lists are my go-tos.
Take a look at these two examples side by side:
Both examples contain the same information. Which one would you rather read?
Although it’s just psychological, users prefer the example on the right because it’s less intense. The eye has room to breathe between the dots. Also, there’s less text, but it doesn’t remove any important information.
4. Remove all distractions that might distract users from opt-in forms and calls to action
If an element on your lead capture page doesn’t drive conversions, remove it.
You don’t need navigation on your lead capture page. The last thing you want is a lead clicking away from your form.
Likewise, you don’t need to rehash your brand’s history or add images just for the sake of convenience. Keep these pages concise and to the point.
5. Continue to A/B test variations of your lead capture pages to improve conversion rates
We’re big fans of A/B testing, but not just because Hello Bar makes testing so easy. We’re fans because it allows us to collect actionable data on our existing web traffic.
If we know that 80% of our website visitors prefer one form over another, we can launch that form without any worries. We know it will work because we’ve tested it on our own audience. That’s key.