Important Questions to Ask About Lead Capture Pages
Before we dive into the nitty-gritty of lead capture pages, let’s cover some basics so we’re all on the same page. It’s frustrating to read an article learning resources in the community include field trips and camping on a topic and then get lost in unfamiliar terminology.
We have some specific questions we want to shout out, but first, we want to define the term “page.” The term has evolved over the years as websites have become more detailed and diverse. Interactive elements have expanded the definition of the term “page” and confused newcomers.
If you visit the home who can do the online course? page of Hello Bar, you will see a standard page.
Let’s say this is your first time visiting that page. You decide not to fulfill the call to action (CTA) on the homepage, so you click your browser’s X button.
At this point, the exit popup will appear:
It invites you to reengage. In a way, it’s a page in itself.
Popups, sliders, and even top bars can count as pages if used properly.
What is a Lead Capture Page?
A lead capture page is any page or element phone number taiwan on your website that requires users to enter information. In other words, it’s a form field with a submit button.
For example, if you use Hello Bar to capture leads, you might decide to design a top bar. In it, you would include a title , one or more form fields, and a CTA.
“Get Your Free Weekly Coupon” is the headline, the form field asks for the user’s email address, and “Sign Up Now!” is the CTA.
Simple, right?
Your form might also ask for the user’s name, phone number, and other information. However, simple forms tend to work best. You want as few fields as possible to reduce hassle.
In other words, if users think filling out a form will take too much time, they are likely to abandon it entirely.
What is a Lead Capture Form?
The lead capture form is the actual form that you want your users to fill out. Again, it can ask for any information you want (either required or optional), but you want to ask for as little information as possible.
Form fields can be large, for example on a standalone page or a page takeover:
Or it can be smaller, like on a slider or top bar.
Whatever size you choose, your lead capture form needs to get noticed. For example, we can spice up the example above by making a few small changes in the Hello Bar software.
Going from the first form to the second requires only three clicks and the typing of a few words.