Web Analytics is not Google Analytics Digital Analytics / By Daniel Urrutia / October 14, 2017 One of the main mistakes made in the online world is identifying web analytics with Google Analytics. This is just one of the most used tools (not necessarily the best). And it is that Google, which has a search market share of over 90% in Spain, is not so strong beyond our borders, especially in Soviet-influenced countries or Asian countries, where much lesser-known search engines dominate the market, such as Yandex and Baidu.
Just as Google is not the only search engine
Neither is its measurement Namibia Phone Number tool the only one. There are many alternatives to monitor the behavior of a web page. This is the case of Matomo, Adobe Omniture, Comscore Dax, etc. As an example. We list below only part of the web analytics tools. Both free and paid. Found on the market. Google Analytics: monitoring of visits and interactions. It a heat map you can see .The links with the most clicks on the web. Matomo (previously Piwik): the second most popular tool in the field of free web analytics tools. It is open source and free. Yandex Metrica is a free Russian web analytics tool with even more features than Google Analytics. Adobe Omniture: one of the most complete web analytics tools and widely used by large media.
It is paid and has a high cost
Dax Comscore: paid tool for large-scale site measurement. Only used by large companies due to its high cost. Kissmetrics: specially adapted for monitoring ecommerce sites. The most basic plan starts at $200. Crazy Egg: tool to visualize the place and the number of clicks made by users. It is paid, but its cost is not high (9 dollars/month for the basic plan). Feng-gui: simulates human vision and creates predictions about how the human eye will react to the site. Charge monthly and for each image on which the analysis is performed. Inspect-let: Records user sessions on video, so that their browsing pattern can be analyzed. It has a free plan with a limit of 100 sessions. Mouse Flow: Record sessions and make heat maps pointing out the points with the most interactions by users. Their free plan includes 100 sessions.