The mistake, however, is to rely solely on this page for the business’s online presence. Facebook offers faster and more direct communication, but it is no substitute for an institutional website. Do you know why?
More credibility
A business’s success happens loan database when it conveys credibility. Professionalism and trust to the public. When your company has a website, it means that you have invested in it, purchased a domain and written information that truly describes the brand, and this makes your company more trustworthy in the eyes of customers. In other words, an institutional website generates authority and, when seeing your website, the customer will understand that you are relevant in the subject.
Greater reach Why replace
The truth is that not everyone it is a job that is done based is on Facebook. Therefore, if you only have a fan page on the social network, you are failing to communicate with people who are not there, which consequently causes your company to lose sales.
More control
>>>>When you choose to china data be on Facebook, your company will be subject to the rules of the social network. Also, there is no guarantee that it will continue to be the main social network in the future (as happened with Orkut, for example). When your company has a website, you can make any improvements you want, in the format you think is best. After all, it is something that will last as long as you keep your hosting, domain and content up to date.
Featured in search engines
There are functions, such as SEO, that serve to position your company’s name well in Google search results, for example. This ranking is optimized when you have a website, because people will type in your service and find a link that will take them to your main information and contact details (your website!). A Facebook fan page is not fully indexed by Google and, in practice, this means that you will be losing customers when someone searches for your service on the internet (and finds nothing). The website also offers options to create ads through Adwords, which makes your company even more prominent in searches.
More complete content Why replace
With Facebook, we can create a wide variety of interesting content. However, longer and more complete content, such as informative articles, are actions that fit better on blogs (after all, no one wants to read huge blocks of text in the Facebook feed!). By adding a blog to your website, you can create even more content to attract and engage your customers, in addition to being a great strategy for SEO.
Facebook is still important!
As we have seen a fan page does not replace a corporate website. But it is certainly a great complement to your company’s digital presence and promotion. This page will serve as a way to engage with your customers. While a website will reinforce your authority in the market. Help with sales and receive your customers with more accurate and complete information.