III. Develop a strategy to acquire qualified e-commerce buyers
Qualifying B2B customers is the process of finding and identifying potential customers who meet your company’s specific criteria. To develop a customer favorite reply desire marketing acquisition strategy specifically targeting your buyer personas , you have several options…
Offer your products on a professional B2B procurement platform
B2B sourcing platforms are online platforms that connect buyers and sellers. They have become an increasingly popular online sales channel for is it worth starting an online store? things to considercompanies, allowing them to reach new customers without spending a lot of money.
By using so-called “vertical” sourcing platforms, i.e. sourcing platforms that focus on a specific area rather than general sourcing platforms, companies can target a more qualified audience. For example, a company that produces orthotics can use specialized sourcing platforms for the medical industry (such as MedicalExpo ) to reach truly qualified and interested buyers. In addition, B2B sourcing platforms can also provide advantages such as customer relationship management (CRM) tools, digital communication and online collaboration tools, and sales tracking capabilities.
SEO for search engines
Search engine optimization ( SEO ) is a strategy phone number taiwan to optimize website content for search engines such as Google. This strategy is essential to attract potential customers to your website and your product booth on the purchasing platform. To do this, it is necessary to identify keywords related to your business and create high-quality content that answers the questions and needs of potential customers.
Use targeted email marketing
Targeted emails are a great way to reach potential B2B buyers.
To do this, you can take advantage of the targeted email marketing services provided by professional sourcing platforms .. Once personalized and designed to be attractive enough, your mailings can be distributed to active buyers in your product category by country and language .
Create a paid advertising campaign
Online advertising is an excellent way to reach B2B buyers. You can choose from a variety of available channels: online banner ads on professional sourcing platforms directly to the target audience , campaigns on social networks (LinkedIn, Facebook, Instagram, etc.) , SEA (search engine advertising) campaigns, etc. to target a qualified audience.
It’s important to create relevant ads that include a clear call to action and useful information for potential customers. The targeting you define must be ultra-qualitative. It’s also a good idea to monitor ad performance, which will help you adjust your strategy.