3. Organize webinars
Webinars play an important role in most content marketing strategies. While they elaborate on a topic, they also encourage discussion with is it a competitive threat to you? your customers through a question-and-answer session.
Just like eBooks, webinars need to provide value to potential customers.
Otherwise, it could backfire and cause these potential customers to become disappointed with what your company has to offer and turn away from your company.
4. Participate in sports activities
Engaging in IRL (real life) events is often overlooked by marketing departments.
However, they are a great way to break down the barriers between the physical and digital worlds. For example, trade shows are the perfect what is the use of lead capture page? place for you to meet with potential customers and better understand their needs.
These valuable exchanges will allow you to support your content marketing strategy in the long term.
5. Design Guidelines
Guides and white papers are somewhere between a blog post and an eBook.
Including these in your content marketing is crucial to capturing leads as they have many advantages.
First, they will help you improve your phone number taiwan SEO and appear in top Google search results.
Secondly, they allow you to increase your visibility and demonstrate your in-depth knowledge of the market.
6. Distribute case studies
Case studies play a major role in the trend of generating more leads . When it comes to social proof, case studies are hard to beat because they show how a product or service has helped customers meet their needs.
7. Use custom graphics and illustrations
The latest trend in content marketing is graphic design.
This is something you must pay special attention to if you want to be effective. Whenever possible, avoid using generic illustrations from stock photography.
In your blog posts, videos, or e-books, use personalized mockups to evoke your visitors’ admiration and increase their commitment tenfold.